PJ’s Coffee is set to enter Alabama, United States for the first time, after signing a deal for three new locations in the state. The first franchise is expected to open in Mobile in early 2020 and is part of a larger plan to bring 45 other PJ’s Coffee coffeehouses to Alabama over the next five to seven years. PJ’s Coffee says it’s renowned for its southern hospitality and unique iced coffees that are brewed daily using a special cold drip process. Vice-President of Franchise Development for PJ’s Coffee, Ryan Stansbury, says the Southeast is a key growth market for the company and is hopeful for the success of PJ’s expansion. “[Alabama’s] proximity to New Orleans, the economic growth opportunity, and the fact that local residents are already familiar with the PJ's Coffee name have made it a very attractive market to focus our efforts,” he says. “We have full trust in our franchisees to be tremendously successful throughout the state.” PJ’s expansion is to be undertaken by Alabama locals the Dodich family, who have more than 15 years’ experience in the franchise industry. Harry Dodich shares Stansbury’s optimism for the project. “Many of our friends visit PJ's Coffee during their trips to New Orleans, so we know its name recognition, paired with its diverse coffee menu, will lead to rapid expansion throughout Alabama,” he says. PJ’s Coffee is based in New Orleans and has more than 100 locations across seven US states. Image: New Orleans, Louisiana. Recently renovated front of PJ's Coffee on Maple Street. Photo by Infrogmation of New Orleans, 11 October 2018. Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) Follow Global Coffee Report on LinkedIn, Facebook, and Twitter for up-to-date news and analysis of the global coffee industry.
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