Pret A Manger has announced a new joint venture with existing franchisee Dallas International to accelerate the company’s expansion in the United States.
“The US stands out as a significant growth market for Pret, with opportunities to trial new locations and shop formats, bringing our high-quality service and differentiated grab-and-go concept to more places,” says Pret A Manger US President Jorrie Bruffett.
“I am thrilled to continue working with Dallas to help us achieve this.”
Pret describes the US as a key growth market in which the company intends to expand further through a combination of new equity shops and additional franchise agreements.
Through the partnership, Dallas International will have operational control of approximately 50 Pret locations in New York, Pennsylvania and Washington D.C., and exclusive rights to open new shops in these markets.
“We have huge ambitions for Pret to become a more globally recognized brand that is working in partnership with our franchisees to unlock significant growth in new markets,” says Pret A Manger CEO Pano Christou.
Dallas International plans to refurbish several shops, and work with Pret to develop and introduce new shop formats, including drive-thru’s.
“We believe in Pret and are proud to be a strong partner to a marquee brand that is known and loved wherever it operates,” says Dallas International President and CEO Shane Thakrar. “This new company further demonstrates our confidence in the brand, concept, and growth potential.”
Dallas International intends to open more than 10 new Pret locations on the East Coast by 2026. The franchisee currently operates Pret shops in the United Kingdom and Southern California.
“Each market included in the deal has tremendous growth potential that will build on our already strong footprint in the UK and new operations in California, all underpinned by our strong partner, team and customer ethos,” says Thakrar.