Pret A Manger will double its Club Pret loyalty discount from 10 per cent to 20 per cent from 5 September.
“Club Pret was built on the idea of rewarding our most loyal customers, giving them more reasons to visit Pret and helping them enjoy everything our menu has to offer,” says Pret A Manger CEO Pano Christou. “Since we relaunched the subscription, we’re seeing more customers pick up their favourite baguette or croissant with their usual coffee fix, making the most of Club Pret throughout the day, and sharing the benefits with their friends and colleagues.
“We’re now ready to take this even further, doubling the Club Pret discount and expanding this offer to customers outside of the UK. Club Pret has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process.”
Club Pret subscribers will now save 20 per cent off everything sold in-shop as well as up to five barista-prepared drinks per day for US$37.79 per month, with new subscribers getting their first month half-price.
The program was first launched in April 2023 as an evolution of the Pret Coffee Subscription. So far, Club Pret has had 17.8 million redemptions in its first three months, a 31 per cent increase year-to-year.
Club Pret transactions are up 33 per cent since its launch, with 20 per cent of transactions now including a purchase alongside the redemption of a barista-made drink.
All subscribers to Club Pret will also be automatically entered into a new competition with a chance to win a year of Club Pret for free.
Club Pret will expand to US customers in September, followed by France in November and all other global markets from 2024.