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Pret A Manger expands brand presence in US

Pret A Manger USA

Pret A Manger USA has announced a partnership with Dallas Holdings to bring a network of Pret shops to Southern California and the first New York addition to Hudson Yards.

The agreement builds on the success of a partnership with Pret A Manger United Kingdom where Dallas Holdings operates a growing number of shops.

“We’ve been seeing steady growth week over week as customers and businesses continue to come back to the office. This shift has aided in our recovery efforts and even our coffee orders have now surpassed pre-pandemic levels. We believe this is the right time to identify new partners to help us enter new markets where we know there is a demand for Pret,” says Jorrie Bruffett, President, Pret A Manger North America.

Pret announced last year it would lean into franchise partnerships to accelerate growth and double the size of the business within the next five years. This partnership with Dallas Holdings contributes to Pret’s transformation plan and commitment to bringing its organic coffee and freshly made food to both new and existing customers.

“We are extremely excited about bringing the Pret brand to the Southern California market, whilst also adding to Pret’s own strong New York network,” says Shane Thakrar, President and CEO of Dallas Holdings.

“We feel California is a great new market for Pret, with many strong initial locations across Los Angeles and Orange County planned for our launch. We look forward to growing our partnership with Pret, and of course welcoming our new teams and customer into our shops”.

The first Dallas Holdings-operated shop is expected to open in Hudson Yards in New York City in early 2023, followed by shop openings in California soon after.

For more information, visit the Pret A Manger website.

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