Pret A Manger has announced plans to open five new shops in downtown Berlin, Germany by the end of 2023.
The new stores will open in conjunction with franchise partner PM Nord as part of the coffee chain’s expansion into Germany.
“Following the success of our shops in German transport hubs, launching the Pret brand in downtown Berlin is a major milestone in our European expansion,” says Pret Europe Managing Director Stephane Klein.
“We’ve long heard that locals would love to have a Pret in the city centre, so we’re delighted to be working with new franchise partner PM Nord GmbH to bring our freshly made food and organic coffee to more people and add something new to Berlin’s vibrant food-to-go scene.”
The first two stores in Berlin are scheduled to open in early November. One will be located on the major culture and shopping street, Friedrichstratsse, while the other store will be located in the Sony Centre at The Playce at Potsdamer Platz.
The final three stores will be located at Leipziger Platz, Steglitzer Schloßstraße, as well as a second locations at The Playce.
PM Nord has acquired existing outlets of German café chain CARAS and will convert these into new Pret shops to facilitate the expansion.
“As a native Berliner, I am very pleased to accompany Pret A Manger on its growth journey here in Germany, and look forward to working together with my team to bring Pret’s high-quality fresh food and organic coffee to more local customers as the master franchisee for northern Germany,” says PM Nord Managing Partner Dr Elmar Alexander Voigt.
“Berlin makes the perfect first city to begin Pret’s German expansion, thanks to its diversity, openness, and size and is something I know my fellow Berliners will love.”
In the last 12 months, Pret has opened new shops in Luxembourg, Italy, and Ireland, with plans to launch in Portugal and Spain soon.
