• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Tuesday, May 13, 2025
Newsletter
SUBSCRIBE
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
Home

Probat introduces digital events roadmap for 2021

by Ethan Miller
January 21, 2021
in News
Reading Time: 3 mins read
A A
Share on FacebookShare on Twitter

Probat, the world market leader for coffee processing plants and machinery, has unveiled a series of digital events in 2021 to offer the coffee industry a wide variety of formats for the joint exchange of challenges, solutions, and innovations. The digital roadmap is now available on the company’s website.

With global travel restrictions limiting face-to-face exchanges, Probat says the importance of digital communication channels has increased enormously. For this reason, it has initiated a whole series of digital events in order to continue the regular exchange of information with the coffee industry on the most important trends and challenges and to present approaches to solutions.

The series consists of three different formats: The Pop Up Series, the Heat Series, and Connecting Markets digital. Probat has already been bunding topics related to the speciality coffee roaster scene in the Facebook Live format Pop Up Series since 2020. Furthermore, the roasting machine manufacturer has also created the Heat series to offer large coffee companies from the industrial segment a customised content format.

Another highlight will be the Connecting Markets digital event, from 22 to 24 February. With presentations of the latest forward-looking Probat innovations on environmental, roasting and control technologies, this event will be the company’s most important information hub this year.

All formats have been created primarily against the background of exchanging information with customers about Probat’s latest solution developments.

At the same time, digital customer communication will be strengthened as an integral part of Probat’s overall corporate strategy.

The global society has always been subject to constant change with varying effects on the individual spheres of life. Currently, Probatbat says we are in the phase of digital transformation, accelerated even more by the current coronavirus crisis.

“Digitilisation offers us the opportunity to roll out our topics much faster. Currently, this is the only way to stay in contact with our customers and the industry,” says Jan Molitor, Executive Vice President Marketing at Probat.

“Therefore, we seek this kind of exchange, where we can also present our solutions and ideas for the coffee industry. We are looking forward to it, but also to seeing each other in person again soon.”

During the course of the year, different events will take place every month to discuss relevant topics together with the industry. All sessions are streamed live via the company’s social media channels.There is no registration required. Everyone is invited to actively participate, either directly in the live chat during the streams or by sending questions by email in advance, which the Probat experts will pick up and answer during the respective event.

Those who want to follow the digital roadmap can make a note of the dates in iCal or Outlook: www.probat.com/events

Tags: digitaleventsonlineprobat

Related Posts

Peet's will also take over management of L'Or Barista machines in the US as part of the announcement.

JDE Peet’s reports Q1 2025 results

by Daniel Woods
May 12, 2025

International coffee company JDE Peet’s has released an interim update on its year-to-date business and financial performance. Key to the...

Image: sidneydealmeida/stock.adobe.com

Brazil boosts 2025 harvest forecast

by Daniel Woods
May 9, 2025

Brazil has increased its forecast for coffee production in 2025 according to Brazil’s National Supply Company (Conab). Production is expected...

The new cup and lid will initially be rolled out in 10 key markets.

Starbucks releases sustainable version of its takeaway cup

by Daniel Woods
May 9, 2025

Starbucks has launched a new, more sustainable version of its takeaway cup in Europe, which has replaced the cup’s plastic...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
Prime Creative Media launched Global Coffee Report in April 2011 with the aim of promoting, growing and informing the global coffee industry through the provision of the most relevant and current information and in-depth analysis from the sector’s most influential voices.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Global Coffee Report

  • About
  • Advertise
  • Subscribe
  • Magazine
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Latest News
  • Profiles
  • Products
  • Market Reports
  • Technology
  • Equipment
  • Marketing

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research & Development
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
  • About Us
  • Advertise with Global Coffee Report
  • Latest Magazine
  • Contact Global Coffee Report

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited