Rimini readies to host World Barista Championship in 2014

The world's best baristas will gather in Rimini next June when the Speciality Coffee Association of Europe (SCAE), together with its sister company World Coffee Events (WCE), host the prestigious World Barista Championship (WBC). The flagship competition will take top billing at World of Coffee 2014, a three-day coffee event which is set to attract more than 5000 leading international coffee professionals and suppliers to the Italian city from 10 – 12 June. Organised annually by the SCAE, World of Coffee is Europe’s largest speciality coffee showcase, incorporating three world coffee competitions (WBC, World Brewers Cup and World Coffee Roasting Championship) and the annual SCAE business summit. Over 200 coffee industry suppliers will promote their products and services at World of Coffee, which will be held in the Rimini Fiera Trade Fair Centre (www.riminifiera.it). The SCAE will recognise supplier innovation and quality through the New Product of the Show Awards and the SCAE Awards for Coffee Excellence. Coffee enthusiasts can learn all about the latest trends and developments in micro-roasting and producing in the dedicated Village at the event. “As the birthplace of the espresso, Italy is the ideal location for World of Coffee 2014,” explains David Veal, Executive Director, SCAE. “We are thrilled to bring this exciting event to the home of the espresso and the renowned Rimini Riviera will provide a perfect setting for the three days of the show. I am delighted that Rimini Fiera agreed to partner with us in 2014. With 35 years of experience hosting SIGEP, the world’s most important artisan confectionery exhibition, the team’s knowledge of the food and beverage industry and expertise in exhibition management will provide an invaluable boost to the event.” For details visit www.worldofcoffee-rimini.com