Aerosmith drummer Joey Kramer has announced a partnership between Rockin’ & Roastin’ and sales and marketing services Crossmark.
Crossmark works with companies to market and sell products in a variety of distribution channels including independent grocers, wholesale clubs, convenience stores, big-name grocery chains and mass merchandisers. Rockin’ & Roastin’ will work with Crossmark to broker agreements within all of these chains of distribution, both domestically and internationally.
“We’ve been closely watching Rockin’ & Roastin’s exponential growth and have been quite impressed with what their team has accomplished in a short period of time,” said Bill Breheny, New England Division Manager of Crossmark. “We are looking forward to helping bring Rockin’ & Roastin’ to the masses through our various retail partners.”
Joey Kramer established Rockin & Roastin in 2012 after having trouble finding a decent cup of coffee while touring with Aerosmith. In August of 2013, the first bags of Rockin’ & Roastin’ hit the shelves of its initial grocery partners in New England. “Crossmark is one of the most powerful entities of its kind and we are beyond honored they have chosen to partner up with Rockin’ & Roastin’,” said Frank Cimler, President of Rockin’ & Roastin’. “It’s quite a coup for an early stage company like ours and we are thrilled about the additional momentum and growth they will be able to provide.”