SCA launches New in Coffee product guide

The Specialty Coffee Association (SCA) has launched New in Coffee – – an online platform aimed at consumers and businesses, gathering the latest product launches across the sector’s vast and diverse supply chain.

Built to be a comprehensive resource for industry member to keep up-to-date with the latest product innovations, the platform features a graphic-forward interface with submissions across ten categories. Individual listing pages include descriptions, photos and video, and company contact information.

At launch, the platform is exclusively populated with entries to the 2020 Best New Product competition, previously scheduled for the Specialty Coffee Expo in Portland, Oregon. The SCA says Best New Product will continue to live on as a much-loved feature of its annual trade shows in the future.

Public submissions will open soon in the following categories:

  • Coffee Accessories
  • Commercial Coffee Preparation & Serving
  • Commercial Cold Brew Coffee Preparation & Serving
  • Consumer Coffee Preparation & Serving (Non-Electrical)
  • Open Class
  • Roasting Equipment & Tools
  • Specialty Coffee Beverage Stand-alone
  • Specialty Non-Coffee Beverage Stand-alone
  • Technology

For more information, visit

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