SCAA to support industry charities during Annual Event in Boston

Specialty Coffee Association of America (SCAA), the world's largest coffee trade association, will be providing a forum for multiple charitable events and fundraisers at its 25th Annual SCAA Exposition, The Event. The Event is taking place from 11 – 14 April 2013 at the Boston Convention & Exhibition Center in Boston, the United States. “The goal of our show is to provide a platform for every segment of the industry and build stronger more meaningful connection points,” said SCAA Director of Marketing & Communications Tara Shenson in a statement. “Supporting other non-profits, particularly those working to improve the lives of people in coffee, is fundamental to SCAA’s own mission and we’re proud to enable coffee-focused fundraisers to reach such a wide audience in conjunction with our 2013 Event.”  The fundraiser events slated to coincide with the SCAA Exposition include:

Coffee Kids Silent Auction to benefit children in coffee producing communities:  Starting 3 April, with many coffee and non-coffee related items to choose from, bidders will be able to begin bidding on a Nuova Simonelli Musica Lux to a Wine Experience in Sonoma County, which will be auctioned online to help create sustainable projects in coffee-farming communities. The auction will be held in the lead-up to the Coffee Kids 25th anniversary reception at the SCAA Welcome Reception where some of the items will be available for viewing. Coffee Kids is an international development organisation dedicated to improving the lives and livelihoods of coffee-farming families. The auction opens 3 April at 8am EST and closes 13 April at 10pm EST. Items are available for viewing at: Thursday, 11 April at 7pm in the Boston Convention & Exhibition Center Ballroom during the Welcome Reception.

Café Femenino Foundation Silent Auction to benefit women & families in coffee producing communities: A variety of items will be available for bids – things like coffee and coffee-related items as well as personal items, even travel packages. The Café Femenino Foundation delivers an important mission: to help women and their families in coffee communities to improve health, food security, education and more. Friday, 12 April from 11am – 5:30pm and Saturday 13 April from 11am – 4pm in the SCAA Exhibit Hall at the Boston Convention & Exhibition Center.

Java Jog for a Cause – 5k to benefit women of the Congo:  Produced by Friends of Coffee Farming Communities, this fun run aims to raise $15,000 to support female coffee producers in the Congo and their networks. 50% of the donation will provide care and support to victims of rape and the remaining 50% will support longer term economic empowerment initiatives for women cooperative members in the coffee producing Kivu region of the Congo.  Friday, April 12, 2013 from 7:30am to 9am.  Register via <<Eventbrite>>.

Latte Art Exhibition to benefit the Roya Recovery Project:  This new exhibition in the Activities Hall represents a grass roots effort supported by Dalla Corte North America and the barista community to bring the excitement of latte art to life around the country.  The entry fee is $25 and will benefit The Roya Recovery Project which was envisioned after a series of conversations and site visits with coffee producer groups that have begun to experience the devastating effects of coffee rust. Thursday April 11 – Saturday April 14; times vary.  <<Register to compete>>.

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