Schaerer and Jetinno sign exclusive strategic partnership for business expansion in Asia

schaerer jetinno

Schaerer has begun an exclusive strategic partnership with Chinese company Jetinno in the field of free-standing vending machines.

The Swiss coffee machine manufacturer says the deal will satisfy the specific requirements of Asian customers and optimise the overseas supply chain in the future.

The goal of the partnership is to further promote the Schaerer Premium Coffee Corner coffee-to-go-concept and to produce the customisable housing of the self-service machines locally for the Asian market.

“With Jetinno, we have an experienced partner who can support us in expanding into this very important segment in a highly attractive market,” Schaerer CEO Jörg Schwartze says.

“Our self-service concept is based on modifying the coffee machine technology and the housing to the exact customer requirements. Customers can choose whether they only want the technology, which is the Schaerer Premium Coffee Engine, and will make the shell themselves. They could also have the shell produced by a third party or they could purchase technology and shell as one solution. Together with Jetinno, we can do this locally in line with customer requirements ensuring speed and efficiency.”

Jetinno was founded in 2013, with headquarters in the port city of Guangzhou. It specialises in the development and production of commercial coffee machines, especially in the field of free-standing vending, and offers a high level of digitalisation.

In addition, Jetinno has sound experience in technologies which are standard or even required in coffee vending machines in China and other Asian countries, for example the integration of an automatic cup dispenser for fulfilling hygienic and safety requirements. Jetinno is also a well-versed partner when it comes to the implementation of mobile payment solutions, an absolute must for self-service concepts in Asia.

“We are happy that the cooperation with Schaerer comes to a new chapter, we believe we can satisfy Asian customers’ requirements better by combining the advantages of Schaerer and Jetinno,” says Eric Wu, CEO of Jetinno.

At the beginning of 2019, the partnership beteen Schaerer and Jetinno was tested on the basis of the European Premium Coffee Corner. In mid-2019, the first mutual project between Schaerer and Jetinno followed. The subject was a Chinese coffee shop chain. Since a product launch at the beginning of 2020, it has relied on the Schaerer Premium Coffee Engine for its coffee concept and the shell and automation components from Jetinno.

“This has shown us that we have the same high standards on quality, technology, and customer orientation, and are able to promote and successfully implement tailor-made self-service concepts together,” says Schwartze.

With the strategic partnership, exclusive on both sides, the partners want to build on this success and continue to strengthen their position in the Asian market. At the moment, Schaerer and Jetinno are working on further developing the Schaerer Premium Coffee Corner for other Chinese customers.

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