Schaerer announces market relaunch

Schaerer has announced its market relaunch at Host Milano, emphasising it customer-oriented approach, flexibility, and extensive coffee knowledge. This relaunch carries the slogan “We love it your way”.

Instead of an “off the rack” solution, Schaerer says it will provide a customised concept which puts the needs and business model of its customers at centre stage.

The new brand image was developed with Studio Volpi from Italian Carnage/Varese.

“With the core message ‘We love it your way’, we are even more strongly underlining Schaerer’s self-image and our promise to our customers. For us, the customers and their individuality is at centre stage,” says Sarah Ognibeni, Head of Marketing and the Coffee Competence Centre. At Schaerer.

“A close, friendly partnership on equal footing is just as important to us as the provision of the coffee machine technology and services which they actually need for their respective business model.”

As a traditional company with many years of history, Schaerer says its brand stands for Swiss values combined with in-depth knowledge of coffee. The company expresses these brand attributes with through company logo “Swiss coffee competence”, its product development, and in the Coffee Competence Centre, Schaerer’s own coffee expertise and training centre in Zuchwil.

The brand now emphasises its flexible solutions, in reference to customer requests, customer-specific products and large orders, or the product range which offers the customer optimal customised solutions.

Digital applications such as the Schaerer Coffee Link also guarantee that the customised solution packages can be quickly and easily adapted to future customer and market requirements – be they in machine configuration, beverage offerings, or new digital customer touch points.

Schaerer’s presentation at Host illustrated this new direction.

“Our trade fair booth design, the newly-developed information and product brochures as well as advertising materials make it much more tangible what Schaerer as a brand stands for, which values the customers appreciate and which motivate and encourage the employees in their daily work,” Ognibeni says.

“We are moving even closer to the customer. We are becoming quicker and more agile – both when it comes to technologies and services – and are therefore redefining the term ‘customised’ in the industry.”

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