Simonelli Group opens branch office in the Middle East

Simonelli Group

Simonelli Group has announced it will continue to expand internationally by activating a new branch office in Dubai.

The new branch is the reference point for sales, technical, and educational services in the Middle East. The office also includes Simonelli Group’s new experience lab, an experiential space to discover all the novelties of the brands Nuova Simonelli and Victoria Arduino.

“New scenarios need new strategies that allow us to be dynamic and reactive towards our clients’ requests, especially when distributing to more than 100 countries worldwide,” says Marco Feliziani, CEO of Simonelli Group.

“The decision to open in Dubai, after the openings in Melbourne, London, Lione, Singapore, and Seattle, is based on our human-oriented relationship with the market, that generate new market insights that are vital to innovation and that digital affinities cannot guarantee.

Feliziani says branch offices allow the company to respond rapidly to the constant and fast-paced changes the market throws in its direction.

“I wish Federico Ortile, General Manager of Simonelli Group Middle East, and his entire team, a great start to continue contributing to the growth of the coffee industry with our innovations, educational approaches, and sustainable ways,” he says.

The Simonelli Group Middle East team will be at stand Z6-F40 at World of Coffee Dubai from 21 to 23 January, where the crew will showcase the new products and technologies of Victoria Arduino.

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