The Simonelli Group will open its first Spanish showroom, located in the Poble Nou district of Barcelona. The showroom – one of only two in Europe – will display both Nuova Simonelli and Victoria Arduino products. The Simonelli Group says it chose to open the showroom due to the city’s shared characteristics of innovation, long industrial history, revolutionary design, new technologies, effective management of services for people, and focus on sustainability. The showroom is housed in Avenida Diagonal 88, where next to the exhibition there is also an area for technical training and education about coffee. The Simonelli Group says the showroom will allow it to be even closer to the Spanish market, supporting it with all the services provided to its international customers. The showroom will open on 29 November. For more information, visit www.simonelligroup.it.
New partnerships to enhance Saudi coffee’s global presence
The Saudi Coffee Company (SCC) has signed seven strategic Memoranda of Understanding (MoUs) at the Public Investment Fund (PIF) Private...