The speaker line-up and key themes have been announced for the Allegra UK Coffee Leader Summit 2018, to take place at The Langham in London on 16 March. This year's conference is titled The 5th Wave – The Business of Coffee and will focus on the question: “How scalable is excellence?” The headline topics will lead into critical areas of discussion covering everything from how established market leading brands are responding to the 5th Wave, to advancing business practice, with sub-themes including food quality, regional opportunities and the Latte Levy. The morning will feature Fast Networking Sessions, designed to help innovative suppliers and senior buyers connect and establish meaningful business relationships through face-to-face meetings. Each scheduled meeting will take place over 12 minutes and will be pre-planned through a detailed profiling and selection process. The UK Coffee Leader Summit Conference will take place in the afternoon, which sees industry leaders impart key learnings through inspirational talks and lively debate. Attendees will hear about the latest market trends and concepts, and discuss the business of coffee. The speakers are Jeffrey Young, Founder and CEO of Allegra; Anya Marco, Director of Insights for Allegra Insights; Reuben Arnold, VP of Brand Development and Marketing Communications for Starbucks; Jason Cotta, Managing Director UK and Ireland for Costa Coffee, Kirsty Saddler, Brand and Marketing Director of Leon; David Abrahamovitch, Co-Founder and CEO, Grind; Prue Freeman, Founder of Daisy Green Collection; and Fabio Ferreira, Co-Founder Notes Coffee Roasters.