Starbucks and GMCR single-serve partnership going global

  Starbucks and Green Mountain Coffee Roasters, Inc. have signed an agreement to expand their partnership with the Starbucks and Tazo-branded single-serve packs for GMCR’s Keurig single-serve brewing systems globally. Under the new agreement, Starbucks will triple the number of Starbucks products available on the Keurig platform, as well as adding new brands to the portfolio. The new brands will include Seattle’s Best Coffee, Torrefazione Italia coffee, Teavana Teas, and Starbucks Cocoa. Starbucks and GMCR first entered into partnership in March 2011. Since then, Starbucks has shipped more than 850 million Starbucks coffee K-Cup packs. Sales of Starbucks coffee K-Cup packs increased more than 75 per cent in March 2013 compared to 2012. In April, Starbucks coffee K-Cup packs were named one of the top 10 launches of 2012, according to Information Resources, Inc. (IRI), a leading market research company focused on the consumer packaged goods (CPG) and retail industries.

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