Nestlé and Starbucks are celebrating five years since they established the Global Coffee Alliance.
The alliances combine the Starbucks brand with the Nestlé proprietary coffee platforms and market research to grow the Starbucks brand in consumer-packaged goods and out-of-home channels.
“We are proud of the work we have achieved together,” says Nestlé CEO Mark Schneider. “Nestlé and Starbucks are deeply committed to growing this business. The results show that. The outstanding collaboration between the two teams is based on common shared values and a commitment to deliver exceptional coffee that is responsibly and sustainably sourced. I look forward to taking our partnership to new heights.”
Through the alliance, Nestlé and Starbucks have brought a variety of products to market, including Starbucks capsules for the Nespresso and Nescafé Dolce Gusto systems.
“The formation of the Global Coffee Alliance has allowed both companies to focus on their core strengths, which has proven to be highly successful over the past five years,” says Starbucks CEO Laxman Narasimhan. “We are confident that there remains enormous opportunity for the Starbucks brand in this segment and only expect this business to continue to grow and reach more consumers through the alliance.”
Nestlé has expanded the Starbucks on-the-go business globally and recently launched a range of ready-to-drink coffee beverages across Southeast Asia and Oceania.
Starbucks branded premium products now reach nearly 80 markets worldwide, with more than 14 billion cups brewed at home.
In 2022, the Starbucks business generated US$1.6 billion in incremental sales for Nestlé.