News, United States of America

Starbucks and Netflix release new book club series

Netflix Starbucks

Starbucks and Netflix have announced the release of a new monthly social content series called But Have You Read the Book?  which will investigate how books are brought from page to screen.

Created in collaboration with the Netflix Book Club, Starbucks says this new series is designed for literary and entertainment lovers to hear about their new favourite books, films, and series adaptions first.

When discussing a film or television adaptation, the first question often asked is, ‘but have you read the book?’, which Starbucks says was the inspiration for the new series.

The series will be hosted by Uzo Aduba, a three-time Emmy Award winner and the star of Orange is the New Black series, which is also a film adaptation.

Speaking to the cast, creators, and authors, Aduba will discuss what goes on behind the scenes, digging deeper into these stories and encouraging audiences to create a similar dialogue with others.

Topics will range from what drew them into the work, to how they relate to the storyline, to what message they hope viewers and readers take away from the story.

These discussions will take place over a cup of coffee at various Starbucks locations across the United States.

“Coffee brings us together for a shared experience with loved ones, friends, and even strangers, and Starbucks has built a community over the years for people to have conversations with one another about literature and entertainment,” says Brady Brewer, Chief Marketing Officer of Starbucks.

“The new relationship we’ve formed with Netflix for But Have You Read the Book? is an exciting way to bring these conversations from the third place to our customers, wherever they are.”

The Netflix Book Club’s first episode will be Nella Larsen’s Harlem Renaissance-era novel Passing. Starbucks says all are invited to read the book, watch the film on Netflix on 10 November, and tune in for the first episode of But Have You Read the Book? on 16 November, which will also be available on the Still Watching Netflix YouTube Channel and the Netflix US Facebook channel.

Interested book club members can visit NetflixBookClub.com to learn more about the current book selection, find more behind-the-scenes content and discussion guides, and mark their calendars for each airing date.

“From Bridgerton, To All the Boys and Sweet Magnolias to Queen’s Gambit, Unorthodox, Virgin River and of course Orange Is the New Black, Netflix loves bringing books to life on screen and creating conversation with passionate readers and fans,” says Bozoma Saint John, Chief Marketing Officer of Netflix.

“We’re thrilled to partner with Starbucks and excited that the incredible Uzo Aduba will be our host to discuss favourite books and what goes into the writing, developing, casting, and creating of our beloved series and films.”

© 2020 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited