Starbucks announces plans to open its largest store in 2018

Starbucks has announced plans to open a concept store Meatpacking District of New York City in what will be the company’s largest outlet. Set over 20,000 square feet, the New York store will build upon the Roastery concept that was pioneered in the company’s home city of Seattle in 2014. According to a statement from Starbucks, the Roastery “immerse(s) customers in the craft of roasting and brewing the finest small lot coffees from around the world.” “Our Seattle Roastery experience created something that had never been done before, transforming a retail environment into something far beyond just a coffeeshop and into the single best retail experience of any kind,” said Howard Schultz, chairman and chief executive officer of Starbucks. “In New York, we want to take elements from what we originally created and build something even bigger and bolder, celebrating coffee and craft in a completely unique and differentiated way. We want this experience to tell our customers that we’re coming to Broadway.”