Starbucks by Nespresso launches in UK and Ireland

Nestlé has launched a range of Starbucks by Nespresso products in the United Kingdom and Ireland. Starbucks by Nespresso will be available in UK and Irish supermarkets, making it the first time Nestlé has made available Nespresso’s aluminium capsule technology outside of its Nespresso business in the region. “We are determined to bring high quality coffee options to millions more consumers. Our coffee portfolio now boasts three iconic brands: Nescafé, Nespresso, and Starbucks, and we are constantly exploring new ways to bring these much-loved brands to more people than ever before, says Neil Stephens, head of Nestlé’s beverages business in the UK and Ireland. “Starbucks by Nespresso is a great example of our business focusing on coffee as a high growth area. It’s just the latest in our long series of upcoming and exciting coffee innovations; there is lots more to come.” Nestlé says Starbucks by Nespresso contains 100 per cent Arabica coffee, purchased from ethical sources and verified accordingly, roasted to signature Starbucks taste specifications. The Starbucks by Nespresso line-up includes: Blonde Espresso Roast (Blonde roast) Colombia (Single Origin) (Medium roast) House Blend (Medium roast) Pike Place (Medium roast) Sumatra (Single Origin) (Dark roast) (Tesco exclusive) Caffe Verona (Dark roast) Espresso Roast (Dark roast) Decaf Espresso Roast (Dark roast) Each Starbucks by Nespresso capsule is recyclable by design, with infinitely recyclable aluminium and compostable coffee grounds. Consumers can recycle their used Starbucks by Nespresso capsules through the existing Nespresso recycling infrastructure at more than 7000 CollectPlus locations in the UK, or consumers can drop their filled recycling bags off at their nearest Nespresso Boutique. Nestlé’s agreement with Starbucks has helped to strengthen its position in the coffee business, at a time when coffee consumption is on the increase. Starbucks by Nespresso is available from 2 September from all major retailers across the UK and Ireland. Follow Global Coffee Report on LinkedIn, Facebook, and Twitter for up-to-date news and analysis of the global coffee industry.

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