Fairtrade UK has recruited the support of leading coffee companies to back its Fairtrade Fortnight, running 23 February – 8 March. Fairtrade UK is encouraging shoppers to choose products from companies such as Starbucks, Café Direct and Greggs, that are participating in the two-week national campaign. “We’ve asked UK businesses to stock products that change lives, or use Fairtrade in their workplace,” said Euan Venters, Commercial Director at Fairtrade Foundation, in a statement. “Together we can make a greater difference to some of the world’s most disadvantaged farmers and workers, their families and their communities into the future.” Starbucks, one of the largest purchasers of Fairtrade Certified coffee in the world, is taking part with discounted coffee during Fairtrade Fortnight. Café Direct, which uses 100 per cent Fairtrade hot drinks, is offering consumers the chance to win a six-month supply of coffee. Greggs will be supporting Fairtrade Fortnight with a coffee giveaway, highlighting how choosing Fairtrade can make a difference in the developing world. Other businesses supporting Fairtrade Fortnight include Green & Black’s, Divine Chocolate, Sainsbury’s and Ben Jerry's. Fairtrade estimates retail sales of its products exceeded US$26 billion in 2013, a 12 per cent increase on 2012. Fairtrade Fortnight is now in its 20th year.
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