Starbucks expands Clover Brewing to 500th US location

Starbucks is celebrating five years of offering customers its patented Clover brewing system. The fifth anniversary of Clover brewing system is being marked by the opening of Starbucks 500th location featuring Clover brewing, with plans to double the number of Clover locations globally by the end of 2014. “We are thrilled to have the opportunity to significantly expand the availability of our rare and exotic Starbucks Reserve coffees with the introduction of the Clover brewing system in many more stores around the world next year,” said Vice President, Global Coffee Quality for Starbucks, Andrew Linnemann, in a statement. According to the Specialty Coffee Association of America (SCAA), consumer demand for individually brewed cups of coffee and exploring unique coffees from different regions of the world is on the rise. Starbucks has offered its Starbucks Reserve coffees, a line of rare and exotic small batch single origin coffees, since 2010. Harvested at the peak of the season and then batch-roasted by Starbucks, these coffees are available by the cup on the Clover brewing system and also in half-pound bags for customers to brew and enjoy at home.  From three markets in 2008, the Clover brewing system and Starbucks Reserve coffees are today available in 25 markets in the US and 10 international markets, including Canada, the UK, Japan, The Netherlands, Hong Kong, Kuwait, Poland, Russia, Thailand, and, most recently, Singapore.

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