Starbucks has invested $100 million USD in Valor Siren Ventures (VSV), a new venture fund from Valor Equity Partners. Announced on 20 March, VSV’s new fund will identify and invest in companies that are developing technologies, products and solutions relating to food and retail. Starbuck’s investment is the “first of its kind” for the company. The VSV fund will seek to raise an additional $300 USD million in coming months from strategic partners and additional investors. “This new partnership with VSV presents exciting opportunities, not only for these startups but also for Starbucks, as we build an enduring company for decades to come,” says Starbucks President and CEO Kevin Johnson. Starbucks’ says its investment will serve as a growth driver for the next generation of food and retail start-up technology companies. “As experienced investors in food and retail technology, we are thrilled to partner with Starbucks, one of the most iconic and forward-thinking global brands. We are incredibly excited to partner with Starbucks to drive innovation in the food and retail industries,” says Antonio J. Gracias, Valor Founder. Over its 20-year history, Valor Equity Partner is an operational growth investment firm focused on control and non-control investments in high-growth companies across various stages of development.