Starbucks launches Bar Mixato in Shanghai

Starbucks has launched its cocktail bar themed Bar Mixato at the Starbucks Reserve Roastery in Shanghai, China, on 24 October.

Bar Mixato features a full bar menu that includes 11 coffee and tea-based cocktails that are exclusive to the Shanghai roastery.

“The roastery has been at the forefront of innovation since its opening two years ago. It epitomises Starbucks’ relentless efforts to create imaginative new experiences that exceed customers’ expectations,” says Belinda Wong, Chairman and CEO of Starbucks China.

Timothee Becqueriaux, winner of the China region 2019 Chivas Bartender Competition will head the team of 20 cocktail and coffee experts.

“As Starbucks Innovation Lab in China, we will continue to leverage the Starbucks Reserve Roastery to pilot and gradually introduce new products and offerings that our Chinese customers love,” Wong says.

Starbucks has launched seven Bar Mixatos at Starbucks Reserve stores across Shanghai, Beijing, Tianjin, and Shenzhen since the concept was first introduced in May.

Leave a Reply

Send this to a friend