Starbucks licenses technology to help restaurant industry

Starbucks is set to license technology to Brightloom, a San Francisco and Seattle tech company, to create an end-to-end, best-in-class digital platform for the restaurant industry. Starbucks will grant Brightloom, formerly known as eatsa, a software license to select components of Starbucks proprietary digital flywheel software. As part of the deal, Starbucks has announced it will be taking an equity stake and seat on the tech company’s board of directors. Starbucks says the combination of Brightloom’s existing technology assets and its propriety digital flywheel will lead to the construction of a cloud- based software solution. This will allow customers to connect with their favourite restaurant brands. The coffee chain says this deal is valuable to the restaurant industry in its current state due to the recent hypergrowth of mobile ordering and third part delivery platforms.  Starbucks CEO Kevin Johnson says that the company is delighted to partner with Brightloom and cultivate a broad innovation agenda that will place relevant customer experiences on digital platforms. “At Starbucks, we have experienced first-hand the power that comes through digital customer connections that are relevant to the customer. The results we’ve seen in customer loyalty and frequency within our digital ecosystem speak for themselves, and we’re excited to apply these innovations toward an industry solution that elevates the customer experience across the restaurant industry,” Johnson says. Follow Global Coffee Report on LinkedIn, Facebook, and Twitter for up-to-date news and analysis of the global coffee industry.

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