Starbucks Coffee Company has announced a new leadership structure, including an expanded brief for CEO Howard Schultz, a new COO and other key promotions. Schultz will expand his focus on innovation in coffee, tea and the Starbucks Experience as well as next generation retailing and payments initiatives in the areas of digital, mobile, card, loyalty and e-commerce to position Starbucks for its next wave of global growth. Troy Alstead has been promoted to the newly created position of Chief Operating Officer, responsible for overseeing the day-to-day operations of the enterprise. Alstead previously served as Starbucks chief financial officer and group president, Global Business Services. In his new capacity, Alstead will continue to report to Schultz and will be responsible for aligning and prioritizing company investments across business units. Starbucks Senior Vice President of Corporate Finance, Scott Maw, has been promoted to Executive Vice President and Chief Financial Officer. Maw will report to Alstead and have oversight for Starbucks’ global finance function. He joined Starbucks as global controller in 2011 and brings more than two decades of finance leadership experience to his new role.