Starbucks to open Roastery in Milan

Starbucks has announced its newest Roastery location on Piazza Cordusio in Milan with a dramatic unveiling of the building prior to its remodel. Set to open in late 2018, the Milan Reserve Roastery will be the first Starbucks Roastery to open in the Europe, Middle East and Africa region, and the fifth globally. Located at the historic turn-of-the-century Palazzo Delle Poste building on Piazza Cordusio, the 25,500-square-foot retail space will feature the company’s premium, small-batch Reserve coffees served in a variety of brewing methods. “This store will be the culmination of a great dream of mine – 34 years in the making – to return to Milan with one of the most immersive, magical retail experiences in the world,” Starbucks Chairman and CEO, Howard Shultz said in a statement. At its recent Investor Day, Starbucks announced its ongoing investment in the premium Reserve brand, including opening 20-30 Roastery locations around the world, over time. This new location will be designed specifically for the Milanese customer, integrating the world-famous theatre of coffee in Italy and will offer freshly baked food on site from Italian artisan baker Rocco Princi, the exclusive food provider for all new global Roastery locations. Following the Roastery opening, Italian licensee and business partner Percassi will open a small number of Starbucks stores in Milan for the balance of 2018.