Starbucks Vietnam has celebrated its 10-year journey in the market with the inauguration of its first Community Store on 7 November.
The Community Store is dedicated to supporting youth vocational education in Vietnam, with 3000 VND (about $0.12 USD) per beverage sold at the store contributing to training programs with non-profit partner REACH over the next three years.
“Over the past 10 years, Starbucks Vietnam has sought to fulfill our brand promise to uplift the everyday for customers, while contributing positively to our communities,” says Ho Mai Ho, General Manager of Starbucks Vietnam.
“This Community Store is an extension of this promise, and we look forward to supporting the youth of Vietnam through this store.”
REACH provides the most vulnerable youth with vocational training, skills, and employment opportunities to build a better future for themselves and their families.
“REACH is sincerely grateful for the opportunity to collaborate with Starbucks on its inaugural community store in Vietnam,” says Pham Thi Thanh Tam, Founder and Executive Chief of REACH.
“We hope that with the support from this Community Store, we will be able to extend educational and employment opportunities to even more marginalised youth, and contribute to the sustainable socio-economic development of Vietnam.”
The Community Store is part of a global initiative to strengthen communities, support economic opportunities, and create impact through partnerships with local non-profit organisations.
The store design takes inspiration from Starbucks’ Pike Place Market store in Seattle, and features artwork by local artists Nguyễn Tấn Lực and Trang Nhơn Khoah that convey the message of coffee, connection, and community.