• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Tuesday, May 13, 2025
Newsletter
SUBSCRIBE
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
Home

Tata and Starbucks finalise joint venture for coffee chain presence in India

by Staff Writer
January 31, 2012
in News
Reading Time: 3 mins read
A A
Share on FacebookShare on Twitter

Tata Global Beverages Limited and Starbucks Coffee Company announced on 30 January a joint venture between the iconic international coffee brand and the second largest branded tea company in the world. The 50/50 joint venture, named TATA Starbucks Limited, will own and operate Starbucks cafés which will be branded as Starbucks Coffee “A Tata Alliance.” The retail stores will be developed in cities across the country, beginning with stores in Delhi and Mumbai in calendar 2012. In a separate sourcing and roasting agreement between Starbucks Coffee Company and Tata Coffee Limited, Tata Coffee Limited will roast coffee to supply TATA Starbucks Limited, and to export to Starbucks Coffee Company. In a Starbucks press release, the company said that this agreement paves the way for consumers in India to enjoy the premium Starbucks Experience, while further discovering the unique taste of high-quality Indian Arabica coffee worldwide. “The joint venture with Starbucks is in line with Tata Global Beverages’ strategy of growing through strategic alliances in addition to organic and inorganic growth,” stated Mr. R K Krishnakumar, Vice Chairman, Tata Global Beverages, in the press release. “It opens up exciting business opportunities and new formats for Tata Global Beverages. Starbucks brings unique retail expertise as well as a shared sense of business values. We are excited about the opportunities the alliance presents to innovate in the retail space and bring new beverage experiences to more consumers in India, leveraging the global in-home expertise of Tata Global Beverages and the global out-of-home expertise of Starbucks.” “We’re very pleased to have found the best partner for Starbucks in Tata – a company that shares so many of the same values for conducting business in a way that earns the trust and respect of our customers and partners (employees),” said John Culver, President, Starbucks China and Asia Pacific. “We look forward to bringing the Starbucks Experience to customers in India by offering high quality Arabica coffee, handcrafted beverages, locally relevant food, and legendary service.” The TATA Starbucks Limited joint venture will operate cafés under the Quick Service Restaurant category. This partnership will enable the introduction of the unique Starbucks Experience to Indian consumers. Through a separate coffee sourcing and roasting agreement, Starbucks and Tata Coffee Limited will work toward developing and improving the profile of Indian-grown arabica coffees around the world by elevating the stature of Indian coffee through joint marketing efforts, as well as improving the quality of coffee through sustainable practices and advanced agronomy solutions. In the press release, Starbucks and Tata stated that they share common values of responsible business ethics and a commitment to community. Tata Coffee Limited has been working to improve the lives of coffee growing communities in the State of Karnataka. Through an initial financial commitment, Starbucks will work with Tata to support 'Swastha,' a school for children with special needs (in partnership with the Coorg Foundation) and aim to increase its capacity and outreach into the rural communities in the coffee growing region of Karnataka. Tata Coffee Limited and Starbucks also plan to work together on initiatives including the promotion of responsible agronomy practices and the provision of training for local farmers, technicians and agronomists to improve their coffee-growing and milling skills, along with exploring community projects which could positively impact the communities in the coffee growing regions where Tata is active.

Related Posts

Peet's will also take over management of L'Or Barista machines in the US as part of the announcement.

JDE Peet’s reports Q1 2025 results

by Daniel Woods
May 12, 2025

International coffee company JDE Peet’s has released an interim update on its year-to-date business and financial performance. Key to the...

Image: sidneydealmeida/stock.adobe.com

Brazil boosts 2025 harvest forecast

by Daniel Woods
May 9, 2025

Brazil has increased its forecast for coffee production in 2025 according to Brazil’s National Supply Company (Conab). Production is expected...

The new cup and lid will initially be rolled out in 10 key markets.

Starbucks releases sustainable version of its takeaway cup

by Daniel Woods
May 9, 2025

Starbucks has launched a new, more sustainable version of its takeaway cup in Europe, which has replaced the cup’s plastic...

Please login to join discussion

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
Prime Creative Media launched Global Coffee Report in April 2011 with the aim of promoting, growing and informing the global coffee industry through the provision of the most relevant and current information and in-depth analysis from the sector’s most influential voices.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Global Coffee Report

  • About
  • Advertise
  • Subscribe
  • Magazine
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Latest News
  • Profiles
  • Products
  • Market Reports
  • Technology
  • Equipment
  • Marketing

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research & Development
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
  • About Us
  • Advertise with Global Coffee Report
  • Latest Magazine
  • Contact Global Coffee Report

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited