THAIFEX – HOREC Asia and AWC announce landmark partnership

Krispy Kreme

Koelnmesse, an international leader in organising food fairs and one of the organisers of THAIFEX – HOREC Asia 2024, has announced key partnerships with a series of world class integrated properties, including Asset World Corporation (AWC).

This collaboration with one of Thailand’s leading integrated lifestyle real estate groups underscores THAIFEX – HOREC Asia’s pivotal role as a premier HoReCa event platform in the region.

Making its global debut from 6 to 8 March 2024 at IMPACT Muang Thong Thani, Bangkok, Thailand, THAIFEX – HOREC Asia is set to attract global brands across the hotel, restaurant, and catering sectors.

“This strategic collaboration comes at a pivotal moment, aligning perfectly with the inaugural THAIFEX – HOREC Asia in March 2024. Together with our other leading hospitality partners such Dusit Thani, we will open doors to invaluable opportunities for exhibitors, association partners, and key industry players in the HoReCa sector,” says Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse.

AWC brings to the table a portfolio of properties in hospitality, retail, and commercial sectors, such as Marriott, Sheraton and commercial properties including AEC Food Wholesale Pratunam in Bongkok.

“AWC’s collaboration with THAIFEX – HOREC Asia is a timely alliance in unlocking growth opportunities with the HoReCa industry. We will combine THAIFEX – HOREC Asia’s unparalleled trade fair expertise, expansive international network, and global insights with AWC’s extensive knowledge and experience in hospitality and integrated lifestyle sectors,” says Wallapa Traisorat, Chief Executive Officer and President of AWC.

“This synergy will empower us to develop and implement the transformative solutions needed to shape an innovative, sustainable future for each stakeholder in the ecosystem.”

Leveraging its nearly two decades of expertise in the food and beverage industry, THAIFEX – HOREC Asia will provide industry players with access to valuable insights, through forums, live workshops, and culinary demonstrations at this inaugural show.

The THAIFEX – HOREC Asia debut event seeks to attract over 300 leading brands and 20,000 trade visitors from Southeast Asia and key cities across the Asia Pacific.

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