Tim Hortons has announced that over US$1 million has been raised for Indigenous organisations in Canada through the company’s third annual orange sprinkle donut fundraising campaign.
“We’re proud to support the Orange Shirt Society, the Indian Residential School Survivors Society and the New Pathways Foundation in Quebec for a third year in a row,” says Tim Hortons Chief Marketing Officer Hope Bagozzi.
“Our annual Orange Sprinkle Donut campaign not only helps to provide our partners with access to resources but also to raise awareness and understand the importance of Indigenous history in Canada.”
One hundred per cent of profits from orange sprinkle donut sales were donated to the Orange Shirt Society, the Indian Residential School Survivors Society, and the New Pathways Foundation in Quebec. Over the past three years, Tim Hortons has raised over US$3.6 million for these organisations.
These funds have helped provide support for the organisations to do work in developing programming and educational opportunities in Indigenous communities across Canada.
“Tim Hortons support goes beyond a financial contribution. It allows us to envision a positive future for current and future Indigenous youth generations,” says New Pathways Foundation General Manager Marie-Claude Cleary.
“This support has enabled us to amplify the voices of youth and observe the willingness in Quebec to support those voices. We are supported both financially and in alignment with our mission, and we couldn’t be more thankful.”
The idea for the Orange Sprinkle Donut campaign began in 2021 after the discovery of unmarked graves on the grounds of the former residential school in Kamloops, British Columbia.
“Every dollar raised through the Orange Sprinkle Donut campaign is a testament to the power of community and collaboration,” says Indian Residential School Survivors Society Executive Director Angela White.
“Donations play a crucial role in supporting services that often receive limited funding, such as Resolution Health Support Workers, Cultural Support Providers and Elders Services and the Trauma Informed Cultural Support program.”