European self-service retailer Selecta has compiled a European Coffee Index, which names Edinburgh, United Kingdom as Europe’s coffee capital.
To compile the index, Selecta analysed several data points, including the price of coffee, quality of coffee shops, number of coffee shops, how many had Wi-Fi, Google search interest in “coffee”, and coffee imports in proportion to gross domestic product and population.
Amsterdam in the Netherlands placed second, Florence in Italy placed third, Dublin in Ireland placed fourth, and Antwerp in Belgium placed fifth on the list. Milan, a city often dubbed Europe’s coffee capital, came in 17th.
Using the price of coffee in each city, Selecta says Zurich, Switzerland serves the most affordable coffee compared to local wage conditions. Greece came last for affordability, with a single coffee making up 15 per cent of the daily average wage in Thessaloniki.
To find consumer interest in coffee, Selecta looked at Google search volumes for “coffee” in English and the country’s native language. The people of Amsterdam were most interested in coffee, whereas people in Minsk, Belarus were the least interested.
Using Google Maps, Selecta sourced the average reviews of coffee shops in each city. Cluj-Napoca and Bucharest in Romania came top. Milan finished last with the worst average reviews for its coffee shops.
Italy also had four cities feature in the top 10 for the number of coffee shops per capita. However, Edinburgh had the most coffee shops, and the most with free Wi-Fi. Most of eastern Europe were bottom of these categories, with Ukraine and Russia not having many coffee shops compared to other European nations.
Selecta also attempted to determine which country consumes the most coffee in proportion to different factors. In proportion to the GDP of a country, Bosnia came up top with the most spend on coffee importation. Per population, Belgium topped the list.
To view the European Coffee Index, click HERE.