US customers are shifting their coffee buying habits to brewing at home, according to a recent report by Euromonitor. The report “Coffee in the US” indicated that off-trade volume sales of coffee increased by 6 per cent, compared to a 2 per cent compound annual growth rate in 2001. In a statement outlining the release of the report, Euromonitor noted that this represented a third consecutive year of growth following two years of decline. The statement noted that the growth in off-trade (i.e.supermarket) sales “reflects the consumer shift to purchasing coffee to brew at home in order to save money”. The report noted that the increasing acceptance of single-cup brewing systems in 2011 allowed off-trade sales of coffee to continue to grow during the economic recovery. The full report, available from Euromonitor International, offers a full guide to the size and shape of the US market.
Rancilio Group publishes new educational video series
Espresso machine manufacturer Rancilio Group has produced two videos on coffee extraction technology for authorised technicians. Employing advanced 3D-animation techniques,...
