Victoria Arduino opens new Experience Lab in London

Victoria Arduino

Victoria Arduino has announced the official opening of its Experience Lab will take place on 14 October at 6pm at 6a Pratt Street in Camden Town, London.

After almost four years at the Tanner Street Experience Lab in London Bridge, Victoria Arduino says the time has come to find a new location to continue its journey in the United Kingdom.

Still wanting to be located in central London, and easily accessible to the rest of the United Kingdom, Victoria Arduino Machinery found the Pratt Street in Camden Town, and has worked with Hart Millar Design to bring the building back to life.

“At this particular time, it is essential to support local markets, making available to the industry, baristas, roasters, and specialty chains Victoria Arduino support, solutions and experience  based on cutting-edge technology, sustainability, design and coffee knowledge,” says Marco Feliziani, Vice President of Simonelli Group.

Victoria Arduino Machinery wanted to create a calm and welcoming space behind closed doors in the showroom, utilising the natural light which fills the room through the crittal windows and high ceiling.

“We focussed on sustainable materials and a soft colour pallet with bursts of colour to add character,” says Peter Garcia, Managing Director at VA Machinery.

“Over the years, we have been fortunate enough to built an amazing network of partners throughout the United Kingdom, who have supported us and helped us grow. Our Tanner St showroom was the first step in welcoming our partners and showcasing the exceptional technology of Victoria Arduino, but now we need to focus on the next chapter.

“Having a larger space will allow us to focus on each part of our business – partnerships, technical support and customer service, and also grow to host more events with the industry and beyond.”

For more information, visit the Simonelli Group website.

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