• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Saturday, May 24, 2025
Newsletter
SUBSCRIBE
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
Home

Vision 2020 plan announced at World Coffee Conference

by Staff Writer
March 9, 2016
in News
Reading Time: 2 mins read
A A
4c certification system
Share on FacebookShare on Twitter

The 4C Association has joined forces with the Sustainable Coffee Program to launch Vision 2020 at the World Coffee Conference in Addis Ababa, Ethiopia. The new alliance, which will be known as the Global Coffee Platform, will work to implement Vision 2020, an inclusive public-private approach to achieve large-scale sustainable impact. Building on the successes and experiences from the past, Vision 2020 promises an approach that enables stakeholders to move beyond fragmented project-by-project investments towards greater impact, through more efficient use of resources. As a first step, more than 30 of the biggest coffee organizations have already signed on to the Vision 2020 Call for Collective Action, an ongoing public commitment to demonstrate leadership by contributing to the common agenda of Vision 2020. The newly formed Global Coffee Platform will drive this coordinated approach by aligning different initiatives and jointly setting a common agenda to address the sustainability challenges that undermine the coffee sector’s long-term prosperity. In close cooperation with the International Coffee Organization, the Global Coffee Platform with over 300 small and large coffee stakeholders will act as a Secretariat of Vision 2020 and coordinate the farmer-centric public-private alliance towards achieving collective impact. The Global Coffee Platform merges the strengths and expertise of the 4C Association’s multi-stakeholder membership platform and the successful pre-competitive international programs of The Sustainable Trade Initiative’s Sustainable Coffee Program. “Through coordinated collaboration of the private sector, civil society, producer organizations, governments and donor agencies, where sustainability is viewed as a shared responsibility, the Global Coffee Platform will enable a collective and systemic focus rather than individual short-term action – which will ultimately improve the resilience and livelihoods of coffee farmers around the world,” Executive Director of the 4C Association, Melanie Rutten-Sülz said.

Related Posts

Nescafé has partnered with social media influencer Zach King.

Social media star signs global partnership with Nescafé

by Daniel Woods
May 23, 2025

Nescafé has taken a further leap into the world of social media with the announcement of a global partnership with...

Image: alex9500/stock.adobe.com

Scientists develop first Robusta flavour wheel

by Daniel Woods
May 22, 2025

The rise of Robusta in the global coffee value chain has continued, with the Canephora varietal now possessing its own flavour...

Bangkok will host World of Coffee Asia 2026.

World of Coffee Asia 2026 host city confirmed

by Daniel Woods
May 20, 2025

The Specialty Coffee Association (SCA), Exporum Inc., and the Barista Association of Thailand (BAT) have announced World of Coffee Asia...

Please login to join discussion

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
Prime Creative Media launched Global Coffee Report in April 2011 with the aim of promoting, growing and informing the global coffee industry through the provision of the most relevant and current information and in-depth analysis from the sector’s most influential voices.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Global Coffee Report

  • About
  • Advertise
  • Subscribe
  • Magazine
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Latest News
  • Profiles
  • Products
  • Market Reports
  • Technology
  • Equipment
  • Marketing

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research & Development
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
  • About Us
  • Advertise with Global Coffee Report
  • Latest Magazine
  • Contact Global Coffee Report

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited