Wilbur Curtis pledges $250,000 to coffee research

US-based coffee machine manufacturer Wilbur Curtis has pledged US$250,000 to help pay for the renovation of a 557 square metre building for the Coffee Centre at the University of California, Davis (UC). The donation matches an equal amount pledged by coffee retailer Peet’s in 2016. The donation is the first by Wilbur Curtis to a major academic institution. The UC Coffee Center will be the first multidisciplinary university research center in the world devoted to post-harvest research of coffee. By applying a rigorous academic framework to research and education in coffee science the center is slated to elevate the entire coffee industry. “With over 75 years of coffee knowledge under our belts, we know that, with the help of UC Davis, the next 75 years will bring us an enhanced understanding of coffee that will continue to revolutionise the industry and benefit our customers,” said Patrick Curtis, the company’s Business Development Manager. “We are excited to partner with the UC Davis Coffee Center to help advance our knowledge of the most popular beverage on the planet.” The renovation will include a pilot roastery, an experimental green bean storage facility, a sensory analysis laboratory, advanced analytical labs, as well as classroom and office space. An outdoor patio event space, intended to host coffee tastings and coffee-industry events, will be named in Curtis’ honour.

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