WMF begins Designed to Perform relaunch

With its latest brand relaunch, coffee machine manufacturer WMF aims to emphasise its commitment to “made in Germany” quality and leadership.

“Since 1927, professional coffee machines from WMF have lived up to a clear promise: seamless premium experience created through the combination of coffee excellence, reliable solutions and unparalleled service, with the aim of optimising customers’ coffee business on a long-term basis,” the company says in an official statement.

“The new ‘Designed to Perform’ signature promises an unrivalled level of performance and investment security along the entire customer journey.”

WMF says Designed to Perform underscores its technological and coffee expertise which ensure that every customer is offered the right premium products, functions and services to provide them with consistently high coffee quality and process reliability. This new performance promise extends to optimising and ensuring the future viability of a coffee business.

“As a full service provider, our solutions are more than simply the driving force for process improvements and increased sales in the daily business of our customers. They also represent a highly agile culture of innovation which we pass on to our customers through new stimuli,” says Viola Linke, Vice President Global Marketing, GBU Professional Coffee Machines of the WMF Group.

“This enables us to provide our customers with a central platform for new business models which fully exploit the commercial potential offered by the digital revolution.”

The visual design of Designed to Perform was realised in accordance with the principle the “product is the hero”.

“Unusual light reflections and the high-quality presentation of the elegant materials on a dark background underscore the premium character and create the ideal setting for each individual product. With great attention to detail, we developed a specific background for each machine – in exactly the same way that we create our coffee machines. This produced a special 3D effect, providing the perfect stage for each product,” Linke says.

The brand relaunch was developed by Italian creative company Studio Volpi.

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