WMF partners with vly


WMF Professional Coffee Machines has announced it new partnership with diary alternative brand vly.

According to WMF, with the combined expertise in the areas of machine technology, coffee excellence, plant-based beverage trends and forward-thinking food development, the two partners aim to actively promote a vegan and vegetarian future in the German coffee industry.

“As a provider of comprehensive solutions, we are committed not only to equipping customers of WMF Professional Coffee Machines with the necessary machine features, but, just as importantly, to share our knowledge and expertise relating to important beverage trends and their high-quality, profit-enhancing implementation by caterers and restaurant proprietors,” says Axel Fähnle, Head of Global Brand Marketing, Content and Market Activation, GBU Professional Coffee Machines at WMF GmbH.

“A partnership with vly, a Berlin-based food start-up in the field of plant-based alternatives, allows us to advise and support customers even more comprehensively than before.”

WMF says an international study by market research institute Arizton predicts a global market volume of more than US$38 billion and an average annual growth of 14 per cent in the period 2018 to 2024.

“With its fantastic product and its ‘never stop learning’ approach, vly is an important trendsetter. It was only natural for us to continue this journey into the field of vegan speciality culture together. We are delighted to support an agile food start-up and look forward to providing comprehensive, revenue-boosting solutions together for new generations of connoisseurs,” says Fähnle.

The initial contact between the two partners began when the two companies were working on the same customer project. During this project, the Walldorfer SAP Group equipped the WMF fully automatic coffee machines in its offices with four-litre bags-in-boxes of vly Barista, a dairy alternative based on vegetable protein from peas, laying the foundation for a long-term partnership.

“We see many points of contact through this new partnership with WMF, which has built up an excellent network in the industry, and we believe that the two companies can benefit from each other,” says Nicolas Hartmann, Co-Founder of vly.

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