Geislingen-based coffee machine manufacturer WMF has announced the appointment Eva Gold as its Senior Manager Global Brand & Communications Gold is responsible for all communications activities for the company’s professional coffee machines, such as the development, implementation, and management of an integrated brand and communications strategy. This includes the monitoring of brand and corporate design as well as providing tactical and operational support for individual communications activities of the global market leader’s subsidiaries and distributors. “We are delighted to have Eva Gold take on this challenging task. As a strengthened team, we will now be pursuing our aim of strengthening WMF’s leading position as a premium brand in the professional coffee machine sector even more intensively,” says Viola Linke, Vice President Global Marketing at GBU Professional Coffee Machines. Gold began her career with WMF Group in September 2017 as a student trainee in the global marketing department. During this time, she wrote her master’s thesis in international marketing and communication. In May 2018, following her successful graduation from the Heilbronn University of Applied Sciences, Gold took the position of Global Communications Manager for WMF Professional Coffee Machines. She was appointed to her new role in June 2019. For more information, visit www.wmf-coffeemachines.com Follow Global Coffee Report on LinkedIn, Facebook, and Twitter for up-to-date news and analysis of the global coffee industry.
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