WMF Professional Coffee Machines at Internorga 2021

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WMF Professional Coffee Machines has announced it will be presenting itself at the 2021 International Digital Food Services Expo – powered by Internorga, in its usual premium fashion.

The coffee machine manufacturer says it will focus on an innovative, digital interpretation of its brand promise Designed to Perform. On the Main Stage, a panel of WMF experts will address questions relating to which digital and innovative trends will have a lasting influence on the coffee industry.

In the complementary two and three-dimensional world of experiences, a number of core topics will be brought into focus. This includes live sessions in which the new WMF 1300 S automatic coffee machine, the perfect operation of the automatic portafilter WMF espresso, the most recently launched virtual showroom and the digital solution offers by WMF Professional Coffee Machines will be introduced.

In the Success Factor Service session, visitors will gain exciting insights into Europe’s largest service network. Furthermore, the global player is once again launching a world first. WMF promises a revolutionary new cleaning system. Besides a wealth of innovations, personal exchange will, of course, also be at the centre of the digital trade fair. Therefore, WMF’s experts and sales staff are once again looking forward to many exciting conversations via live chats and video chats this year.

The WMF Professional Coffee Machines Expert Roundtable on the Main Stage will take an in-depth look at the future of the coffee industry. Participants in the high-calibre discussion panel include Frank Göltenboth (Vice President R&D), Bernd Anton (Head of National Sales) and Benjamin Thurner (Vice President Business Development Digital & APAC).

Besides this major highlight, the virtual live sessions focus on a very personal approach. For example, visitors this year will experience how – digitally, but no less directly – the fully automatic coffee machines WMF 1300 S, with its new milk system, can be adapted to a wide variety of gastronomic concepts. Integrated chat rooms also offer the opportunity for individual advice.

In the presentation on WMF CoffeeConnect, companies can learn how to network and analyse their coffee business with the telemetry platform, in order to systematically optimise operational and strategic business decisions. In addition to the standard applications, WMF will also present the connection of the coffee machine with third-party systems, such as order, cash register, and merchandise management applications, and even robot-controlled applications. One example is the franchise model MyAppCafé, which is a self-sufficient robot-controlled coffee station. The premium manufacturer will also present some new concepts for (contactless) self-service, such as new mobile and self-payment solutions and WMF SmartRemote, which is a web application that enables contactless ordering of coffee specialities. WMF says this “no human touch approach” is not only efficient and modern – above all, it is also hygienic and safe.

WMF will host a guided tour through its new virtual showroom for customers and anyone else who is interested in finding out about the entire WMF solution portfolio.

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