WMF Professional Coffee Machines launches virtual showroom

WMF virtual showroom

With the launch of its virtual showroom, WMF Professional Coffee Machines is delivering a new digital experience in a class of its own.

The audiovisual presentations within it allows visitors to take a tour around WMF’s entire world of professional coffee machines. Creating a “thrilling narrative” in three dimensions, the showroom covers everything from the full product portfolio, accessories, various services, and digital solutions through to a unique collection of taste experiences in the Coffee Excellence area.

Click HERE to go to the showroom.

Visitors are greeted with an audiovisual exhibition as soon as they enter the digital showroom, with the platform for the new WMF 1300 S fully automatic machine providing a counter in the middle of the room that reveals highlights.

Guests approaching the counter already receive initial information about the exhibit. By clicking on the machine and its accessories, further details appear, with the 3D view of the fully automatic machine guaranteeing a holistic machine experience. A video about the WMF 1300 S not only illustrates its functions and outstanding flexibility, but also uses a concept and storytelling devices that are cleverly designed to awaken emotions and underline a sophisticated approach to technology, captivating customers, and potential buyers.

All the other stations in the new virtual showroom are also controlled using an intuitive navigation concept. Users can move around the space by clicking on the brown areas on the floor or with the help of the three-dimensional map display. One can also use the keys “a,s,d, and w” and the keyboard arrows to move forwards, backwards, to the right, and to the left in the room.

The voyage of discovery takes them through a premium world that showcases a range of fully automatic coffee machines, plus filter and portafilter machines, with individual demonstration videos and animations creating a cinematic experience on a smaller scale.

The innovation wall, presenting a whole variety of digital telemetry, self-service, and web application solutions, is also aimed at delivering facts and creating an emotional connection with visitors in a way that reflects the premium-market standards of the solutions.

The showroom also tells visitors everything they need to know about WMF’s service team – Europe’s largest in-house network of this kind. The WMF Coffee Excellence Centre area, meanwhile, is there to provide recipes for the latest coffee specialities plus insights into the world of coffee – from the plants and how they are cultivated through to roasting and the final sensory experience.

The sophisticated 3D space also houses a range of functions that include a product finder, designed to help visitors identify the perfect machine for their needs.

“In one respect, our new digital showroom is designed to compensate for the inability to hold upcoming trade fairs and events in person due to the coronavirus pandemic,” says Renaud Gey, Vice President Strategic Marketing and Product Management GBU Professional Coffee Machines at the WMF Group.

“However, it goes far beyond that: we have also developed it as a way to exploit the opportunities available in digitalisation and give our customers a whole new premium WMF experience. We are creating experiences that invite visitors to discover what we have to offer and provide inspiration for new business ideas.”

The manufacturer, based in Geislingen an der Steige, is conscious of the need to maintain personal interactions too. In addition to providing contact opportunities available through e-mail, it also intends to enable direct interaction in real time, live presentations and a call-back button as a next step.

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