World Coffee Producers Forum to be streamed in four languages

The sold out first edition of the World Coffee Producers Forum, to be held in Medellin, Colombia, from July 10 to 12, will be streamed live online in four languages. This live stream will be available on the Forum’s website and will feature world-renowned expert and leader in sustainable development Professor Jeffrey D. Sachs as keynote speaker.
The Executive Director of the International Coffee Organization (ICO), José Sette; the President of Colombia, Juan Manuel Santos, and the CEO of the Colombian Coffee Growers Federation (FNC), Roberto Velez, will also take part in the opening ceremony, along with representatives of African, Asian and Latin American coffee producers.
The First World Coffee Producers Forum will address challenges that could prevent the coffee value chain from being sustainable in the future, such as more equitable distribution of income with an approach of co-responsibility of all stakeholders.
Challenges that are common to all coffee-producing countries and to sustainability of the industry as a whole are producers’ income, rural development, socio-economic indicators, climate change adaptation, productivity, price volatility, generational integration, and labour.
Thematic working groups and panels will analyse challenges of coffee production and trading and make recommendations on how to deal with them. Other industry leaders invited to the forum as moderators or speakers are Ric Rhinehart, Executive Director and CEO of the Specialty Coffee Association (SCA); Fred Kawuma, Secretary General of the Inter-African Coffee Organization (IACO); Silas Brasileiro, Executive President of Brazil's National Coffee Council (NCC), and Annette Pensel, Executive Director of the Global Coffee Platform.
In addition, representatives of multinational companies such as Starbucks (Chris von Zastrow), Nestlé (Marcelo Burity), and illycaffè (Andrea Illy) will take part as speakers or panelists.
During the event, attendees will be able to taste coffees from all the producing countries participating in the forum. They will also have the opportunity to make a two-day trip to the central Colombian coffee region.

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