World of Coffee has announced it will present the Green Coffee Buyers and Sellers Program at the World of Coffee Milan.
Taking place at the Milano Convention Center from 23 to 25 June 2022, the program is designed to facilitate the business relationships that have been the lifeblood of the event since its inception, the purchase and sale of the green coffee that fuels the specialty coffee industry.
In 2021, World of Coffee heard from buyers and sellers of green coffee that the COVID-19 pandemic had made it difficult to start new relationships. They perceived in-person discussion as an invaluable part of building sustainable trading partnerships, and they expressed eagerness to engage with each other, despite possible language and cultural barriers.
This feedback set World of Coffee on a path to designing a feature that would work towards helping to build these connections, equipping both sellers and buyers with a resource to facilitate their introductions and opportunities.
The Green Coffee Buyers and Sellers Program will function through the World of Coffee mobile app. Green coffee buyers and sellers will have the opportunity to opt in, register for the program and create a profile.
Program participants will be able to contact each other through the World of Coffee app and set up in-person meetings during World of Coffee. Meeting rooms will be available throughout World of Coffee for 20-minute slots.
Alternatively, buyers and sellers will be able to set up a meeting at a different location of their choice. During meetings, buyers and sellers will be able to get to know each other in person and sellers will have the opportunity to hand coffee samples to buyers.
Thanks to the support from its sponsor, Barista Attitude, the program is free-of-charge for all buyers and sellers.
If you are green coffee buyer or seller of any size, participating at World of Coffee 2022, register here.