World of Coffee sees 11,000 attendees attend Milan event

World of Coffee

A record attendance of more than 11,000 attendees from over 137 countries came together from 23 to 25 June in Milan, Italy for the first World of Coffee since 2019.

Visitors walked through the sold-out show floor where more than 350 exhibiting companies showcased the latest products and services available to the industry.

Two hundred and thirty volunteers support this year’s show, which hosted five World Coffee Championships, 28 Cupping Room sessions, more than 25 Specialty Coffee Association lectures, and nine workshops.

For the first time in three years, World of Coffee attendees were able to network and discover the new innovations and products from the industry.

This year’s event put a spotlight on Guatemalan Coffees, the official Portrait Country, a designation given to a different coffee producing country at World of Coffee every year.

The Green Coffee Buyers and Sellers program launched in Europe for the first time after a successful launch at Specialty Coffee Expo in Boston earlier this year.

The program provides a platform for buyers and sellers to build new relationships, share coffee samples, and grow their business networks. Program participants were able to connect each other through the World of Coffee app and set up in-person meetings during the show.

For more information, visit the Specialty Coffee Association website.

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