On 1 November, the Xinhua News Agency-owned China Economic Information Service (CEIS), in collaboration with the government of Pu'er City, and Yunnan International Coffee Exchange, released the Xinhua-Yunnan (Pu'er) Coffee Price Index in Beijing. The index aims to raise the brand influence as well as international visibility of the coffee produced in southwest China's Yunnan Province as well as provide a reference for government monitoring, scientific planting, and trade decision. “The release of the index will definitely play an important role in price and market guidance, pushing forward Yunnan's coffee industry development, increasing the incomes of the coffee growers and promoting orderly development of China's coffee market,” says Liu Zhengrong, Vice President and Secretary General of Xinhua News Agency. The index system covers a Pu'er Composite and Single-item Price Index. It samples raw coffee beans produced in five major coffee producing areas of Pu'er, Dehong, Baoshan, Lincang and Xishuangbanna of Yunnan. “As China's largest coffee planting base, Yunnan needs an authoritative, influential and fair price index system to reflect trends in the coffee industry, and the release of the coffee price index will strongly promote the extension and upgrading of Yunnan's coffee industrial chain as well as the targeted poverty alleviation by means of the industry,” says Zhang Guohua, Vice Governor of Yunnan Province.