Romanian brand 5 to go has celebrated a milestone tenth year on the market, marking significant milestones including surpassing 700 active locations, a presence in 160 cities in Romania, and accelerated expansion in neighbouring Bulgaria.
At the network level, the brand says there were 98 new coffee shops opened in 2025, with 53 new partners entered into the franchise system. Overall, there were 21.7 million visits across all 5 to go locations.
Diving into the operational level, 5 to go has reported it has sold 6.9 million lattes in 2025 which is the favourite drink of its customers. 3.6 million litres of milk were also used, plus 370,000 litres of alternative milks.
Co-Founder of 5 to go Radu Savopol says the annual turnover of more than €55 million (US$64.5 million) was below expectations, but 2025 was still an exceptional year for the brand.
Turnover is slightly below the estimated budget for the first 10 months of the year, due to the impact of fiscal measures, which have made people more careful about their spending,” says Savopol.
“However, our strategy is designed precisely for such difficult times, when all 20 million Romanians should be able to continue to enjoy quality coffee at a fair price. We have continued to develop according to plan, reaching 720 locations, and we are ending a solid year with ambitious plans for 2026, confident in the scalability of our business model.
5 to go entered 2025 with a key strategic pillar to strengthen its management team, with Savopol hailing the objective as achieved following a string of high-profile appointments across the year.
Rareş Mǎrculett joined the business as CFO, while Georgi Muhovski was named Country manager for Bulgaria, which is projected to become 5 to go’s second most important market behind its home market of Romania.
For 2026, 5 to go’s target is to reach 800 cafés, including in 25 international locations.
