Allied Market Research report projects the Asia-Pacific coffee pod and capsule market to reach $5,918 million by 2025, up from $2,646 million in 2017.
According to the report, titled Asia-Pacific Coffee Pod and Capsule Market, the main contributing factor to the change in trend was Nespresso’s introduction of premium portioned coffee to the sector.
Growth potential in the market is also expected to be driven by factors such as increase in urban population and busy lifestyle of consumers coupled with the convenience coffee pods and capsules provide.
In contrast, a rise in product prices is predicted to hamper the growth of the market as well as governmental concerns regarding the use of plastics in coffee pods and capsules.
The report findings are segmented based on product, and include soft coffee pods, hard coffee pods, and capsules, with capsules estimated to account for the major share in the Asia-Pacific market.
In terms of distribution channels, the report includes supermarkets and hypermarkets, departmental stores, and online stores. With supermarkets and hypermarkets accounting for a significant portion of market share, it is expected to retain its dominance throughout the forecast period.
The market in regions across different countries were also detailed, with top findings recording a surge in demand for coffee pods and capsules. The figures indicated a lead in the market for China, Japan, India, and Vietnam as well as other Southeast Asian countries.
According to the report, coffee pods and capsules have gained widespread acceptance among coffee enthusiasts in urban areas. The market encompasses a variety of products, including single-serve pods, capsules compatible with specific coffee machines, and a range of flavours and blends catering to diverse consumer preferences.
Despite the growth prospects, several challenges were highlighted including market penetration, which was found to be limited in rural areas where traditional coffee preparation methods are more prevalent.
In light of these challenges, the report highlights opportunities for innovation and differentiation, and how companies can focus on developing eco-friendly and biodegradable coffee pods to address environmental concerns. It also highlighted expanding product offerings to include a wider variety of flavours and blends aimed at attracting a broader consumer base.
