American coffee chain Blue Bottle Coffee has launched a new membership program aimed at creating a rewards system for its customers.
The Blue Bottle Coffee Membership allows members to earn café points with every purchase, which can be used to redeem a free drink for themselves or one to be gifted to a friend for fewer points.
The program is now available through the brand’s mobile app, where other exclusive perks and promotions occur throughout the year.
Every $1 spent at a Blue Bottle Coffee café earns one point through the app: 150 points earns a free drink, while 75 points earns a free drink gift to a friend. Members can earn and redeem rewards through mobile ordering and in‑café purchases by scanning their member barcode at the register.
“We believe generosity is a powerful expression of hospitality,” says Simone Hodges, Chief Brand & Experience Officer at Blue Bottle Coffee.
“With our new membership program, we’re giving our guests more ways to share the coffee they love, whether gifting a drink to a friend or being surprised with a reward for no reason at all. It’s a digital experience rooted in the values we’ve always held close: care, craft, and connection.”
Founded by James Freeman in Oakland, California, in 2002, Blue Bottle Coffee’s mission is to serve specialty coffee, roasted with fresh beans from quality farms. The coffee chain has a global network of stores across the United States and Asia.
