Brazil International Coffee Week (SIC) 2022 will take place from 16 to 18 November at Expominas in Belo Horizonte, Brazil.
This year, SIC celebrates its 10th edition as one of the largest global events in the sector and the main hub of connection, updating, knowledge, business opportunities, product launches and new beverage consumption trends in Brazil, with the topic, ‘Brazil Coffee: achieved advances and challenges for the next 10 years’.
“Minas Gerais State is the largest coffee producer in the country, and SIC connects our state to national and international market,” Antônio Pitangui de Salvo, President of the Agriculture and Livestock Federation of Minas Gerais State.
The event will offer visitors an extensive content grid organised into three pillars: agribusiness, coffee shop and marketing. During the convention, attendees can watch presentations about market intelligence, sustainable coffee farming and the future of coffee to highlight the opportunities for the new producer’s generation. The event will start with the keynote ‘Macro and Micro Economics Projections’ by Eduardo Giannetti, one of the main economists in the country.
“In this edition we intend to overview all the achievements that were made in this period to discuss the current context and the future of the sector, reinforcing the Brazilian role in production, exportation and coffee consumption,” says Caio Alonso Fontes, Planner Director of Café Editora.
Thales Almeida Pereira Fernandes, Secretary of Agriculture Livestock and Supply of Minas Gerais, says SIC is a strategic event and the best place to reflect on the next steps in coffee production for the entire production chain.
“The challenge for the next years is to provide the necessary conditions for more coffee growers to be included in this value-added production segment, which makes the producer profitable. And Brazil International Coffee Week fulfills this role as it puts producers in touch with new technologies for planting, harvesting, and preparing coffee,” says Fernandes.
The event will once again host The Coffee of the Year contest, an award that brings together the best national coffees in the evaluation of experts certified by the Coffee Quality Institute (CQI), buyers and the public.
SIC will also host the Torra Experience, in which experts present their skills and roasting tips in courses, and the International Women’s Coffee Alliance Brasil Women’s Meeting, with lectures given by women who work in the sector.
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