Brazil‘s soluble coffee industry is seeking details as to why it continues to face a 50 per cent tariff from the United States (US), as exemptions for the wider coffee industry continue.
According to Reuters, the regular instant coffee sector is not included among other coffee exports that received a tariff exemption in November 2025.
“We don’t understand what happened that led to flavoured instant coffee being exempt from tariffs while regular instant coffee wasn’t,” says Aguinaldo Jose de Lima, Director of Institutional Relations at the Brazilian Association of the Instant Coffee Industry (ABICS).
ABICS says it is working with North American groups, such as the National Coffee Association, to show the tariff is a “net negative result for both Brazilians and Americans”.
The callout follows news that Brazilian annual coffee exports hit a record value of US$15.6 billion in 2025.
